I’m a writer who cares about making things simple, accessible and human. Making stuff easier for people to understand gets me out of bed in the morning.

Right now I lead on copy and content strategy for Sketch, where we’re helping people to design better products.

When I’m not working, I’m reading, walking, running, at the gym, or figuring out why I keep killing my sourdough starter.

Great writing starts from a place of empathy, so my work often begins with getting to know the people who will read it.

I’m happy to go and do my own research, but equally able to work with in-house researchers and stakeholders to figure out what matters.

By taking what I’ve learnt and backing it with a sound strategy, I can write in a way that gets to the heart of what readers and businesses want (even if they’re not always aligned).

Some people call what I do content design, UX writing, or copywriting. I call it all writing because that’s what distant family members seem to resonate with.

Previously, I was a senior writer at Sideshow, a freelance copywriter, and a web editor for Arts University Bournemouth.

As a journalism graduate from Bournemouth University, I got my start as a Staff Writer for iCreate Magazine where I co-authored the iTunes bestseller iCloud for Beginners. I left iCreate as Features Editor.

I’ve spent countless (enjoyable) hours making websites easier to read and navigate, led on an award-winning app launch, and wrote for two of the UK’s top ten most valuable brands.

My work has won awards from Computer Arts, the Chartered Institute of Marketing and HEIST, among others.

Selected clients

Arts University Bournemouth, Bond & Coyne, Brunel University London, BT, Direct Line, EE, Experian, Future Publishing, Harper Adams University, HSBC, Investec Asset Management, Sketch, Kingston University, Visa.


  • 2017 HEIST Awards — Best Use of Innovation
  • 2016 Brand Impact Awards — Education
  • 2016 HEIST Awards — Employer Marketing Initiative
  • 2015 CIM Excellence Awards — Chair’s Grand Prix
  • 2015 CIM Excellence Awards — Innovation
  • 2014 Brand Impact Awards — Best Education Campaign
  • 2014 Heist Awards — Creativity and Innovation
  • 2014 Heist Awards — Best Website


This website runs on Jekyll and is hosted on GitHub Pages. It was designed and developed by fine folk at Squatchin. It’s set in Untitled Sans by Klim Type Foundry. The wonderful Emmeline Pidgen illustrated my headshot that you see on this very page.

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